Google, Microsoft Invade Enemy Territory: Who Wins?

Microsoft wants to be Google. Google wants to be Microsoft.

Well, sort of.

The tech giant known for its PC operating system wants to dominate search, and the dominant search provider is building a PC operating system. It’s Bing vs. Google Search; Chrome OS vs. Windows.

Each behemoth is gunning for the other guy’s turf, obviously. But which stands a better chance of pulling it off? Let’s do a quick point-counterpoint comparison:

Advantage Google: People are lazy. You’ve tried Bing. It’s pretty good. Its first page of search results -- those 10 blue links -- are similar to what Google Search delivers. Bing’s previews of Web content, fast answers to common questions, and home page artwork with the educational links are all pretty cool. And your cousin the porn connoisseur really appreciates its video search preview feature. Still, you’re sticking with Google Search. Why? Because despite its bells and whistles, Bing really isn’t that much better. Besides, you’re comfortable with Google, which delivers the information you want and is easy to use. Unless Microsoft comes up with a more compelling reason for people to switch to Bing, it’ll remain a search also-ran.

Read more:http://www.pcworld.com/article/168246/google_microsoft_invade_enemy_territory_who_wins.html