n less than a week, Google announced an operating system to compete with Windows, while Microsoft announced that Office 10 will include free, online versions of its four most popular software programs — a shot at Google’s suite of web-based office applications.
And not more than a month and a half ago, Microsoft unveiled its new search engine Bing which it hopes will steal market share from Google and finally make it real money online.
From the news of it, it’s a full-blown tech battle, complete with behind-the-scenes machinations to sic government regulators on each other.
It is, however, not a death match — it’s more of an fight to see who will be the King of Technology, since both companies pull in their billions through completely different siphons and are unlikely to severely wound one another any time soon.
Google pulled in $22 billion in revenue in 2008, 97 percent of which came tiny text ads bought by the keyword and placed next to search results or web pages. Google makes a negligible amount of money bundling its online apps for businesses, charging $50 a head annually — but mostly it just gives its online text editor, email and spreadsheet programs away.
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